Journal of Marketing Application

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The "Journal of Marketing Application" serves as a forum for interdisciplinary research focussing on implementation of marketing theory to practice in the contemporary business world. We invite research submissions that dwell upon interdisciplinary and novel marketing applications in various management domains and also explore the influence of emerging technologies within the ambit of marketing. We strive to offer a platform that promotes quality research and encourage development of creative marketing approaches relevant in today’s dynamic business world.

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